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Jewish Family Services to take part in Potawatomi Hotel & Canino's Heart of Canal Street as a 2016 Signature Charity

Funds raised by Casino to be used to provide children's mental health counseling

(August 11, 2016) – Low-income and disadvantaged children will receive mental health counseling and family programming after Jewish Family Services was chosen as one of 10 signature charities to take part in Potawatomi Hotel & Casino’s annual Heart of Canal Street program.

Heart of Canal Street serves as Potawatomi Hotel & Casino’s signature community program. Its mission is to improve the quality of life for children in southeastern Wisconsin. Through funds raised primarily from special bingo games and the generosity of Potawatomi Hotel & Casino guests, the program focuses the joy of holiday giving onto those who are the hope for the future.

“Jewish Family Services is committed to helping children cope, adjust and achieve in life transitions regardless of their ability to pay. Being selected as a Heart of Canal Street Signature Charity will provide us with funds that are so vital in enabling us to offer mental health counseling and provide educational, skill building and socialization opportunities to children who are all too often underserved,” said John A. Yopps, President & CEO of Jewish Family Services.

This year, 31 local children’s charities will participate in the 2016 program, with 10 being signature charities chosen by media partners. Jewish Family Services was chosen by Milwaukee Radio Alliance. Twenty of the remaining charities will be chosen at random Tuesday, Nov. 29 and the announcement of the grand total will take place Friday, Dec. 16.

In addition, Potawatomi Hotel & Casino has added a Charity of Choice to the Heart of Canal Street program. The first $100,000 raised will go towards a program that will address the most critical issues facing the youth in our community. Our 2016 Charity of Choice will be announced on Tuesday, August 16.

Since its inception in 1994, Heart of Canal Street has made more than 550 donations totaling nearly $16 million to fund children’s programs throughout southeastern Wisconsin. In 2015, 31 children’s charities in southeastern Wisconsin shared in funds totaling more than $1 million. Money raised last year improved the lives of children in our community by addressing multiple needs – from educational services to basic services benefitting newborns to teens.

Heart of Canal Street funding in 2015 helped support a wide variety of charity projects including reducing the effects of gun violence in Milwaukee, building children’s’ confidence through mentorship programs and maintaining educational programs that expose young people to the arts, music and nature.

About Jewish Family Services

Since 1867, Jewish Family Services (JFS) has provided compassionate, life-changing social services to children, adults and families in need regardless of age, ethnicity, religion or ability to pay. Through counseling and advocacy work inspired by Jewish values, JFS strengthens individuals and families, supports the elderly, assists persons with disabilities, houses the disadvantaged, feeds the hungry, and empowers survivors of violence. Our professionals and volunteers serve 2,200 people each year, working to make the Milwaukee community healthier and stronger. More information about JFS programs and services is available at www.jfsmilw.org.

About Potawatomi Hotel & Casino

Set in the heart of Milwaukee, Potawatomi Hotel & Casino is Wisconsin’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features a luxurious 381-room hotel, seven award-winning restaurants, the intimate 500-seat Northern Lights Theater and more than 60,000 square feet of event space. Potawatomi Hotel & Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset – its 2,900 multicultural employees. Through the Forest County Potawatomi Foundation and Heart of Canal Street, the casino supports numerous local charities and community organizations. To discover more, call 800-PAYS-BIG or visit www.paysbig.com.